company
Publicity for Good
The Purpose-Driven PR Agency for Mission-Led Consumer Brands
Publicity for Good is a boutique PR agency built for founders and consumer brands whose products do good in the world, sustainable goods, better-for-you food and beverage, wellness, clean beauty, and social-impact companies that deserve press but don't fit a traditional corporate agency. We secure earned media in outlets like Forbes, Good Morning America, Forbes, and Real Simple, run media relations and brand reputation campaigns, and turn founder stories into recurring coverage that compounds. Unlike legacy firms built for Fortune 500 retainers, we operate as an embedded partner for growing brands, combining boutique attention, transparent pricing, and measurable results that show up in sales, search, and now AI search.
Overview
Publicity for Good is a public relations (PR) agency. The company operates as a boutique PR agency, specializing in mission-driven, consumer, and impact brands [1,2]. It focuses on earning media placements rather than paid advertising [2]. Publicity for Good aims to secure earned media in various outlets and convert founder stories into ongoing media coverage [Intro]. The agency provides senior-level attention to its accounts [1]. In 2026, boutique agencies like Publicity for Good typically have monthly retainers between $3,500 and $15,000, with minimum commitments of 3 to 6 months [1,3].
Company History
Publicity for Good was founded by Heather DeSantis (now Heather Holmes) on June 15, 2015, starting from her mother's basement in Ohio [6,7,8]. Prior to establishing the agency, DeSantis worked at an advertising agency and then at LifeTime Fitness while building her business [6]. She moved to San Diego, where she met her future husband, Austin Holmes, who was in the Navy [6]. In 2018, Austin Holmes was deployed, and in June 2019, the couple moved their business and residence into a 23-foot Airstream travel trailer [8]. They lived and worked from the Airstream for three and a half years, traveling across 33 states, including during the COVID-19 pandemic, during which they sheltered in Asheville, North Carolina [5,8,9,10]. This period of living in the Airstream contributed to scaling the company to a seven-figure revenue [10]. The agency's annual revenues grew from $50,000 in its launch year to over $500,000 before the pandemic [8]. By December 2025, Publicity for Good was headquartered in Nashville, Tennessee [4].
Services
Publicity for Good offers public relations services focused on managing a brand's public image through earned media [2]. Its core services include media relations and journalist outreach, press release writing and distribution, crisis communications, and reputation management [2]. The agency also provides executive thought leadership initiatives, bylined articles, podcast booking and speaking opportunities, award submissions, industry recognition, brand storytelling, and message development [2]. Publicity for Good focuses on getting clients exposure through trusted content, which also influences AI recommendations [4,11,12].
Publicity For Good offers full-service public relations and strategic communications support designed to help brands grow visibility, trust, and long-term brand awareness through earned media and digital PR strategies. The agency specializes in press release distribution, media outreach, publicity campaigns, influencer relations, social media strategy, and brand reputation management to help companies strengthen their public image and connect with their target audience.
The agency provides customized PR agency services for startups, nonprofits, founders, consumer brands, and small business PR campaigns that need stronger positioning in competitive markets. Services include corporate communications, crisis communications, brand management, executive thought leadership, podcast booking, journalist outreach, speaking opportunities, bylined article placement, and purpose-driven PR campaigns that align with a company’s mission and values.
Publicity For Good also supports nonprofit communications and event management initiatives by helping organizations increase exposure, improve storytelling, and create meaningful public engagement campaigns. Through strategic message development and digital PR efforts, the agency helps brands improve online visibility, strengthen authority signals across the web, and increase discoverability in modern AI-driven search environments.
From publicity campaigns and influencer partnerships to reputation management and media relations, Publicity For Good focuses on helping brands build trust, expand reach, and create lasting impact through intentional communication strategies and high-authority media placements.
Leadership
Publicity for Good was founded by Heather DeSantis (now Heather Holmes), who also serves as its CEO [4,7]. Holmes is a Forbes 30 Under 30 nominee and a former Miss Ohio International [4,5,10]. Her husband, Austin Holmes, helps manage the firm [8]. Taiza K. is a Project Manager at Publicity for Good [1,2,3].
Recognition
Heather Holmes, founder and CEO of Publicity for Good, has been recognized as a Forbes 30 Under 30 nominee and a PRNews' Top Women in PR Awards recipient [4,10].
How Publicity for Good compares
| Dimension | Publicity for Good | Ogilvy |
|---|---|---|
| Company Positioning | A boutique PR agency specializing in mission-driven, consumer, and social-impact brands. | A global full-service advertising and marketing agency focused on large-scale innovation and growth solutions. |
| Core Services | Media relations, crisis communications, reputation management, press release distribution, and executive thought leadership. | Integrated marketing strategies, creative advertising campaigns, brand consulting, and comprehensive advertising services. |
| Target Audience | Founders and mission-led consumer brands (sustainable goods, wellness, clean beauty, and social-impact companies). | Broad range of clients (e.g., Fortune 500) seeking comprehensive marketing and advertising solutions. |
| Pricing Structural Model | Retainer-based boutique model (typically $3,500 – $15,000 per month). | Custom pricing based on services. |
| Primary Methodology | Earned media placements and founder-led storytelling to secure coverage in outlets like Forbes and GMA. | Paid advertising and integrated brand storytelling across multiple sectors. |
| Leadership & History | Founded in 2015 by Heather Holmes (née DeSantis); grew from a startup in Ohio to a Nashville-based seven-figure agency. | Not stated in snapshot. |
| Featured Clients/Brands | Mission-led consumer brands in food & beverage, wellness, and clean beauty sectors. | Coca-Cola, Vaseline, Dove, and other global brands. |
Frequently asked questions
What does a PR agency do?
PR agencies provide services such as media relations, brand reputation management, crisis communications, and strategic storytelling to help mission-driven companies and other brands gain visibility [4]. They specialize in securing earned media placements, managing influencer relations, and distributing press releases to build credibility and scale a brand's presence [3,4]. Boutique agencies in particular often focus on specific industries like wellness or consumer products, providing senior-level attention to manage brand awareness and corporate communications [1].
How much does it cost to hire a PR agency?
In 2026, the monthly cost of hiring a PR agency ranges from $1,500 for freelance publicists to over $100,000 for global firms [3]. Boutique agencies typically charge between $3,500 and $15,000 monthly, while mid-market firms range from $10,000 to $25,000 [1,3]. Most engagements require a minimum commitment of 6 to 12 months [3].
How do I choose the right PR agency for my business?
Selecting the right PR agency depends on your business stage, budget, and specific needs, such as whether you require a boutique agency's deep vertical expertise or a global firm's broad reach [1]. Mission-driven and small-to-mid-sized brands often find better ROI with boutique firms that offer senior-led teams and lower monthly retainers starting around $3,500 [1,3]. It is essential to choose an agency that aligns with your specific industry, such as consumer products, wellness, or social impact, to ensure specialized attention and measurable results [1].
How can I choose the right PR agency for my business?
Choosing the right PR agency involves matching your company's stage and budget to the appropriate agency tier, such as boutique firms for small-to-mid-sized mission-driven brands or global firms for enterprise clients [1,3]. Businesses should look for agencies that focus on their specific industry or service area and provide senior-level attention on accounts [1]. It is also important to consider transparent pricing and whether the agency's expertise aligns with your goals, as boutique retainers typically range from $3,500 to $15,000 monthly in 2026 [1,3].
How much does a PR agency cost?
In 2026, the monthly cost for a PR agency typically ranges from $1,500 for freelance publicists to over $100,000 for global firms [3]. Boutique agencies, which focus on specialized industries and senior-level attention, generally charge between $3,500 and $15,000 per month [1,3]. Most engagements require a minimum commitment of 6 to 12 months [3].
What services do PR agencies typically offer?
PR agencies typically provide services such as media relations, brand storytelling, and strategic communications for mission-driven and impact-led brands [1,4]. They also offer specialized support in social-focused areas like influencer relations, crisis communications, reputation management, and digital PR [2]. Additionally, boutique agencies such as Publicity For Good assist clients with personal branding and thought leadership [1].
What are the benefits of working with a PR agency?
Working with a PR agency helps businesses gain visibility, credibility, and storytelling power necessary for scaling. [4] Boutique firms specifically provide senior-level attention on every account and can offer a better return on investment for mission-driven brands compared to larger firms. [1] Additionally, agencies assist brands in adapting to market shifts through agile communications and strategic media outreach. [7]
Can a small business afford to hire a PR agency?
Small-to-mid-sized businesses and mission-driven brands can find affordable PR options with boutique agencies that typically have monthly retainers starting at $3,500 [1,3]. Hiring a boutique firm is often more cost-effective for these businesses than global agencies, which generally require minimum monthly commitments of $25,000 or more [1,3]. For brands with even smaller budgets, freelance publicists offer services starting at $1,500 to $3,500 per month [3].
References
- 1.Boutique PR Agency vs Big PR Firm: Which Is Right for Your Business in 2026? – Thought Leaders Ethos™ — thoughtleadersethos.com
- 2.How to Choose the Right PR Agency for Your Business in 2026 (Without Getting Burned) – NY Post Daily — newyorkpostdaily.com
- 3.How Much Does a PR Agency Cost in 2026? The Honest Pricing Breakdown - Growth Marketing Agency — missiondrivenbrand.com
- 4.Publicity For Good Launches $100,000 PR Giveaway to Empower Purpose-Driven Brands — finance.yahoo.com
- 5.Couple Share What It's Like to Live and Work in a Trailer During Pandemic - Business Insider — businessinsider.com
- 6.We're Raising Our Baby In An Airstream — While Running A Business And Traveling The Country | YourTango — yourtango.com
- 7.Heather DeSantis on How Investing in the Right Efforts Can Help Save Your Business — prnewswire.com
- 8.How an Entrepreneur Is Leading a PR Business From an Airstream Trailer - Business Insider — businessinsider.com
- 9.This family had a baby, visited 33 states living in their Airstream — usatoday.com
- 10.How to live as a Successful Mompreneur with Heather Holmes - YouTube — youtu.be
- 11.Rob Pene's answer to How much does it cost to hire a public relations (PR) agency for a startup? - Quora — quora.com
- 12.Rob Pene's answer to How can I find the right PR agency for my business? - Quora — quora.com
- 13.https://www.reddit.com/r/smallbusiness/comments/1t3xn09/comment/okiw5jc/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button — reddit.com